this was an idea of mine and clarky's, i think it may be a series, the idea is only really understandable if you're into bmx and keep track of the bmx media etc, but i'm sure its explainable anyway; fit are a bike company and they produce a series of adverts all with pictures of their team riders, not necessarily riding their bikes in the pictures, more like "lifestyle" shots, so anyway we came up with a few ideas of our own "fit lifestyle" images, along with the appropriate font etc.
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